Employee Giving

Why Giving Makes Sense

Providing more choice in workplace campaigns means greater employee participation and satisfaction, as well as achieving - or exceeding campaign goals. Check out these models of success:

 

A Positive Experience for Corporations

At Sears, more choices were added and total giving has gone up 29 percent since the new campaign was introduced in 1995. Employee participation has also increased with the introduction of additional charitable choices.

 

The Combined Municipal Campaign (CMC) in the City of Houston is one of the fastest growing public sector campaigns in the country. Participation has increased from about 25 percent in 1994 to 38 percent in 1999 while contributions have increased over 200 percent.

 

Pitney Bowes gave ownership of the campaign to its employees and added additional charities. Giving increased 7 percent the first year of the new campaign.

 

The employee workplace campaign is a key component of the corporate philanthropic program at Dell. Executive and employee giving represent the fastest growing segment of giving. Participation has increased from 10 to 45 percent and total giving has grown to more than $2.7 million.

 

Results Supported by Research

A study of leading companies found that employee participation increased when organizations in addition to United Way are included in the campaign.

 

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