Resources & Links

Effective Campaign Practices

The following characteristics represent the standards that leading corporate charitable workplace giving programs demonstrate:

Executive endorsement and corporate commitment to a strong workplace giving program with defined goals and objectives.
Recognition of the value that a workplace giving program adds to the company, its employees and the community by supporting issues important to all stakeholders.
Visible and active involvement of senior company officers in the campaign.
Middle management support that allows company time for campaign volunteer training, employee meetings and educational activities.
Company sponsored or supported leadership giving program for employees at all levels.
Support for a strong corporate giving program that matches employee contributions.

The company assumes ownership of the campaign and brands it with a name, theme and logo that fits their unique corporate culture and responds to employee interests.
An employee steering committee to evaluate and recommend the workplace campaign design.
A process to measure and evaluate employee perceptions and interests regarding charitable giving and the workplace giving program.
Sponsorship of workplace giving program activities and events that encourages employee involvement.
Promotion of employee and executive volunteer involvement in the community.

Year-round employee communication providing factual information about how contributions are used in the community, and the nonprofit agencies that participate in the workplace giving program.
Using company communication channels (i.e. Internet and Intranet, newsletters, e-mail, voice mail, payroll stuffers, etc.) to promote employee involvement and participation.
Provide links to charity web sites.
Promotional activities such as agency tours, fairs, speakers which offer a chance to learn about how nonprofit agencies address community problems.
Retention of personal peer employee solicitation.
An employee thank-you and recognition program.

A program that offers employees the opportunity to support a wide range of organizations and issues important to them.
Active involvement and participation of a variety of nonprofit organizations.

Communication technology used to inform and education employees about services provided through the workplace giving program and participating nonprofit organizations.
Technology applications that make it easy for employees to contribute.
A cost-effective means to process pledges and distribute payment to recipient nonprofit organizations.
Technologies to monitor campaign progress and provide feedback to campaign volunteers throughout the process.