Step Eight: Implement
the Campaign Plan
You've planned your work-now its time
to work your plan. All successful campaigns
include certain basic elements.
- Conduct executive/management solicitation
early, in advance of the employee campaign,
(often called a pacesetter campaign)
to set the pace for the rest of the
campaign.
- Personalize all pledge cards. This
gives an added personal touch and helps
you control the campaign by knowing
who has/has not been solicited at any
particular time.
- Conduct group meetings or do one-on-one
solicitation.
- Run a short intensive campaign-strive
for completion within two weeks. Short
campaigns keep enthusiasm at a higher
level. Allow additional time for people
on travel or vacation to turn in their
cards.
- Follow up with employees to ensure
that all have had the opportunity to
contribute.
- Thank your volunteers and givers for
their support.
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