Step Three: Recruit
Your Campaign Team
At large companies the campaign may be
too complex to be managed by one individual.
In such cases, you may want to form a
campaign committee to oversee the drive.
Each member assumes responsibility for
a particular facet of the campaign, depending
upon his or her skills and experience.
Roles - Committee Specialists
Publicity Director (Usually from
Public Relations or Communications)
- Designs and implements the campaign
publicity.
- Plans and manages the kick-off and
other meetings.
- Coordinates agency visits (if appropriate).
- Plans and manages special publicity
events and recognition meetings.
Training Director (Usually from
Training Department)
- Develops training programs, materials
and schedules connecting with people,
facilities and equipment.
- Conducts training for trainers and
solicitors.
Payroll Director (Usually from
Data Processing or Payroll)
- Develops payroll deduction procedures.
- Prepares pledge forms.
- Tabulates campaign reports.
Whether or not you use a committee, it
is essential to recruit campaign solicitors.
The type of solicitation you use will
determine how many solicitors you should
recruit. Ideally, you will need one to
two solicitors per hundred employees if
you do group solicitation. However, you
will need six to ten solicitors per one
hundred employees if you solicit one-on-one.
Make your solicitors represent all segments
of your company. Solicitors should be
selected because they are viewed as leaders
within their peer groups. This will be
the action group that will make your campaign
successful. Share your assessments and
plans with them and seek their suggestions
for improvement.
Roles - Solicitors
- Understand and believe in the concept
of workplace giving campaigns.
- Answer questions and direct employees
to appropriate sources of information.
- Encourage employees to participate
in the campaign.
- Communicate the role of the brochure
and pledge card.
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