The Ten Steps to Success

A workplace giving campaign is only as successful as the employees who participate. Without employees taking the time and effort to designate their payroll deduction to the charities of their choice, there would not be a campaign. The following suggestions are offered to help ensure your campaign's success.

In approaching a new assignment, each of us wants to look forward to success-yet fear of the unknown causes us to ask, "Will I attain it?"

This guide incorporates proven principles which, when followed carefully, have helped hundreds of company campaign coordinators to reach or exceed their goals.

Campaign success involves setting in motion a series of closely interrelated activities and events, each of which builds upon those before it. This creates a momentum that ultimately ensures the success of the campaign. Here are the ten keys to a successful workplace giving program.

1. Meet with your chief executive officer and get his/her commitment to support the campaign and to become actively involved with the program.
2. Analyze last year's campaign results, strengths, weaknesses and opportunities.
3. Recruit your campaign team.
4. Meet with representatives from the other participating nonprofit organizations.
5. Determine appropriate campaign strategies and set campaign goals.
6. Train the campaign team.
7. Promote your campaign and educate employees.
8. Implement your campaign plan by ensuring that each employee has an opportunity to participate.
9. Recognize and thank both donors and campaign volunteers for participating in the campaign.
10. Report your results.